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Most Popular Marketing Reports
The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
16 - 30 of 31 Matches
Sustained Growth Through Operational Excellence
sponsored by SAP America Inc
White Paper: | Posted: 05 Jun 2009
Published:02 Jun 2009
Summary: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
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Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations
sponsored by SAP America Inc
White Paper: | Posted: 04 Jun 2009
Published:02 Jun 2009
Summary: Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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The Customer-Driven Innovation Series: The Predictive Enterprise
sponsored by SPSS Inc. Worldwide Headquarters
White Paper: | Posted: 05 May 2009
Published:01 Dec 2007
Summary: Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
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Who Are My Best Customers?
sponsored by SPSS Inc. Worldwide Headquarters
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
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The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
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Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
White Paper: | Posted: 20 Feb 2009
Published:20 Feb 2009
Summary: This paper explores core principles companies can use to help them select a CRM system.
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Leverage ERP for Sales & Operations Planning
sponsored by IFS
White Paper: | Posted: 12 Jan 2009
Published:12 Jan 2009
Summary: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
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How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
White Paper: | Posted: 10 Dec 2008
Published:01 Oct 2006
Summary: Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
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Addressing the challenges of implementing a customer-centric strategy
sponsored by Infor CRM
White Paper: | Posted: 05 Dec 2008
Published:05 Dec 2008
Summary: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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Increase Profits and Customer Satisfaction in the Communications Industry
sponsored by Infor CRM
White Paper: | Posted: 05 Dec 2008
Published:05 Dec 2008
Summary: Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
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Populating a Data Quality Scorecard with Relevant Metrics
sponsored by DataFlux Corporation
White Paper: | Posted: 26 Jun 2008
Published:04 Jun 2008
Summary: Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
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Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
White Paper: | Posted: 04 Jun 2008
Published:01 Jun 2008
Summary: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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Top 10 Reasons Customers Choose SAP for Business Transformation
sponsored by SAP America Inc
White Paper: | Posted: 01 Feb 2008
Published:01 Jan 2006
Summary: SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
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16 - 30 of 31 Matches


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