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Engaging B2B Customers with an Online Community - a VMware Case Study
sponsored by Jive Software

In order to grow sales, attract customers, effectively support users, utilize customer feedback, and build a stronger brand, industry-leading companies are building online communities.

View this Webcast to learn how one such company, VMware, is successfully pursuing these initiatives, as well as highlights and best-practices from its real world experiences. Explore goals and outcomes of implementing social technologies, and experience a guided tour of success cases. Learn how it was able to:

  • Create a destination for customers and vendors
  • Expand the expert user base
  • Enable social networking through community engagement
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