- Posted:
- Oct 21, 2011
- Published:
- Sep 29, 2010
- Format:
- Length:
- 13 Page(s)
- Type:
- White Paper
- Language:
- English
-
CW+ Quocirca report: Reaping the benefits of IP geolocation
Sponsored by: ComputerWeekly.comThings-4-You is a fictional organisation that exemplifies the type of retailer that can benefit from IP geolocation. It has a UK-wide branch infrastructure and has expanded into Europe and North America. It also has a thriving online business, but, before using IP geolocation, the rate at which online visitors were turned to buying customers was unimpressive. This report uses the story of Things-4-You to demonstrate the potential of IP geolocation for any online retailer, but especially one that also has bricks and mortar stores.
Virtualization Strategies for the CIO
