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ABSTRACT:

While data modeling is often looked at as an extremely technical aspect of database design, it can also be of immense use to the non-technical professional. Well-structured data models can provide a better, clearer way of understanding your business and its requirements and using the insight provided to make more informed decisions.

This paper outlines specific guidelines and techniques for a business-oriented approach to data modeling as well as examples of how your peers have successfully utilized data models within their businesses.

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