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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
Case Study: | Posted: 09 Oct 2009
Published:30 Sep 2009
Summary: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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