RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
VIDEO:
Discover how a breakthrough end user experience (EUE) management tool can help you unlock performance management for all platforms and application types to ensure the optimal user experience regardless of device or location.
EGUIDE:
For a mobile project to take off, both senior and junior IT staff must be invited to the table. Team members at every level can add to the mobile app development and delivery process. This e-guide highlights a few important questions to ask when determining how to assign IT staff to certain mobile projects.
EGUIDE:
In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.
EGUIDE:
In this expert e-guide, we explore tactics for migrating to Salesforce Lightning. Learn how to anticipate critical factors that could impact your migration, including your previous Salesforce usage and compatibility with your existing apps.
EBOOK:
This handbook explores the challenges inherent in ensuring cybersecurity and maintaining user privacy, tackling the latest data governance strategies to find solutions that strike a balance between the two imperatives.
EGUIDE:
Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.
WHITE PAPER:
View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
WHITE PAPER:
This white paper provides an overview of the benefits of implementing an Internet-based identity system and explores the similarities, differences and synergies among the top technologies and initiatives available.
EGUIDE:
Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.
