Ad Analysis White Papers

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Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

How Ready Are You for Account-Based Marketing? sponsored by TechTarget WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM. Posted: 08 Feb 2021 \| Published: 24 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Marketing \| Sales \| Sales and Marketing Software

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business. Posted: 16 Jul 2013 \| Published: 16 Jul 2013 TOPICS: Business Process Automation \| Channel Management \| Channel Management Software \| Customer Retention \| Customer Satisfaction \| Customer Service \| Incentive Management \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Professional Services Automation Software \| Social Networking

Mitigating the Risks of Outsourcing sponsored by Hewlett Packard Enterprise WHITE PAPER: When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource. Posted: 06 Nov 2013 \| Published: 06 Nov 2013 TOPICS: Business Management \| Business Process Management \| Business Process Outsourcing \| Business Processes \| CIOs \| IT Governance \| IT Management \| IT Management Services \| IT Managers \| IT Outsourcing Services \| IT Service Management \| Outsourcing

Survey insights: Marketing's impact on the customer experience sponsored by IBM WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. Posted: 19 Feb 2014 \| Published: 31 Aug 2013 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Financial Applications Software \| Financial Management \| Marketing

Grow Revenue with NGA and SAP SuccessFactors sponsored by NGA Human Resources WHITE PAPER: This info sheet highlights an HR service provider that offers a full range of consulting, payroll, and business process optimization (BPO) services to help your business get the most out of a cloud-based HR system. Posted: 12 Jun 2014 \| Published: 12 Jun 2014 TOPICS: Applications Management \| Business Process Management \| Business Processes \| Human Resources Management \| Human Resources Service Providers \| Human Resources Services \| Human Resources Software \| Software as a Service

Email Deliverability: Getting to Your Customer’s Inbox sponsored by Teradata WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| Email Marketing \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Improve Customer Experience through Personalization sponsored by Hewlett Packard Enterprise WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start. Posted: 30 Apr 2014 \| Published: 29 Apr 2014 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Personalization

10 tips to integrate mobile and social marketing sponsored by IBM WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. Posted: 18 Feb 2014 \| Published: 30 Nov 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Marketing \| Mobile CRM \| Sales and Marketing Software \| Social Computing \| Social Networking

The Great Debate: One Integrated Business System VS. Siloed Applications sponsored by NetSuite WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth. Posted: 13 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Application Infrastructure \| Application Integration \| Application Performance Management \| Applications Management \| Applications Management Software \| Applications Software \| Business Architectures \| Business Integration \| Business Management \| Business Process Management \| Business Processes \| Business Systems \| ERP \| Financial Management \| IT Infrastructure \| IT Management \| IT Systems