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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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This white paper provides insight into Oracles innovative storage appliance to combat ever-growing requirements related to storage environment efficiency. Find out how the appliance allows organizations to increase performance and reduce IT costs.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.
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Open source options are taking the pain out of business process management (BPM), and putting the value of BPM within reach of more companies and projects. But is open source BPM the right move for you? Read on now to find out.
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This white paper explores the investment solutions that support the transition to the updated styles of IT. Learn how these solutions can provide the flexibility for change that new technology is bringing and how it can adapt to future requirements.
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Accurate decision making is key to your company's survival. Read this paper to learn how collaborative business intelligence (BI) can help streamline the decision making process. Learn to optimize efficiency and business transparency by creating a collaborative BI framework that connects BI information and decisions to business outcomes.
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Can your organization implement Hadoop clusters without being crippled by IT costs? This resource considers two major players offering structured analytics. Access now to see each of their cost-benefit results and discover the best choice for your business.
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This resource provides a conceptual overview of the four primary methods for integrating Oracle Fusion Financials Cloud Service with other enterprise applications, and identifies the associated functional area for each integration point.
