 |
|
A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
 | White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
| 
|
 |
|
|
Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
| White Paper: | Posted: 29 Oct 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
|
|
 |
|
|
Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
| White Paper: | Posted: 26 Oct 2009
| | Published: | 26 Oct 2009 | |
Summary: |
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
|
|
 |
|
|
How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
| White Paper: | Posted: 23 Oct 2009
| | Published: | 23 Oct 2009 | |
Summary: |
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
|
|
 |
|
|
B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
|
|
 |
|
|
9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
|
|
|
|
|
Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
|
|
|
|
|
What Causes Webinar Attendees to Bail
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
|
|
|
|
|
How to Market and Sell Services with Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Jun 2009 | |
Summary: |
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
|
|
|
|
|
Sales and Marketing: The New Power Couple
sponsored by Microsoft
| White Paper: | Posted: 18 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
|
|
 |
|
|
CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 23 Jul 2009
| | Published: | 23 Jul 2009 | |
Summary: |
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
|
|
 |
|
|
Innovative Marketing Strategies for Individual and Personal Lines Insurers
sponsored by Infor CRM
| White Paper: | Posted: 22 Jul 2009
| | Published: | 22 Jul 2009 | |
Summary: |
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
|
|
|
|
|
Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
sponsored by Infor CRM
| White Paper: | Posted: 22 Jul 2009
| | Published: | 22 Jul 2009 | |
Summary: |
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
|
|
|
|
|
Increase Your Returns Using Event-Based Marketing
sponsored by Infor CRM
| White Paper: | Posted: 22 Jul 2009
| | Published: | 22 Jul 2009 | |
Summary: |
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
|
|
|
|
|
Six Mistakes Companies Are Making Today and How You Can Avoid Them
sponsored by SAP BusinessObjects
| White Paper: | Posted: 19 Jun 2009
| | Published: | 19 Jun 2009 | |
Summary: |
Organizations need technology that can unlock the value of information.
Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
|
|
|
|
MORE SPECIFIC TOPICS:
Ad Tracking and Analysis |
Ads |
Advertising |
Affiliate Marketing |
Branding |
Campaign Management |
Customer Profiles |
Direct Marketing |
Joint Marketing |
Lead Generation |
Lead Management |
Loyalty Programs |
Market Research |
Marketing Literature |
Online Marketing |
Permission Marketing |
Personalization |
Pricing |
Product Management |
Public Relations |
Viral Marketing |
Wireless Marketing