Online Sales White Papers

(View All Report Types)
MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise

One Click Away: Where Does the Data Come From?
sponsored by LANSA
WHITE PAPER: Thirty-five percent of consumers say they would never use a mobile app again if it contained incorrect product data. This brief resource explores how the global standards body GS1 established the Global Data Synchronization Network (GDSN) as a means of combatting outdated, inconsistent product information.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

LANSA

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online
sponsored by VeriSign EMEA
WHITE PAPER: If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper.
Posted: 18 Feb 2011 | Published: 18 Feb 2011

VeriSign EMEA

Advanced Load Balancing: 8 Must-have Features for Today's Network Demands
sponsored by Citrix
WHITE PAPER: Today’s web applications require more than simple load balancing. This white paper describes the 8 must-have features of a more comprehensive application delivery solution.
Posted: 19 Sep 2008 | Published: 07 Jun 2010

Citrix

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Whitepaper: Meet the Real Lean Portal
sponsored by Backbase
WHITE PAPER: This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
Posted: 25 Sep 2013 | Published: 30 Jun 2013

Backbase

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

PCI DSS Success: Archiving Compliance and Increasing Web Application Security
sponsored by Citrix
WHITE PAPER: This paper elaborates on the changing nature of the PCI DDS landscape and its requirements. It also identifies applicable application network compliance solutions from Citrix Systems Inc..
Posted: 19 Sep 2008 | Published: 18 Sep 2008

Citrix