SFA White Papers

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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019

TechTarget

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Connect and Empower Mobile Salespeople
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Driving Your Channel Business: Leverage Information Technology to Improve Partner Relationships and Boost Channel Performance
sponsored by SAP AG
WHITE PAPER: This white paper discusses key channel business trends, highlights the complexities and challenges of different channel models.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP AG

Increasing Productivity for the Windows Mobile Workforce
sponsored by Celio Corp / REDFLY Mobile Companion
WHITE PAPER: The REDFLY Mobile Companion is a smartphone terminal that allows the smartphone to be used like a laptop when connected to REDFLY, its 80-key keyboard and 8-inch display allow users to interact with Word Mobile just like any word processor.
Posted: 30 Oct 2008 | Published: 29 Aug 2008

Celio Corp / REDFLY Mobile Companion

It's All about the Salesperson: Taking Advantage of Web 2.0
sponsored by Oracle Corporation
WHITE PAPER: This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

Sales in the Cloud: Engage customers, close more deals
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Enterprise Resource Planning Software: Taking the Plunge
sponsored by VAI, Vormittag Associates, Inc.
WHITE PAPER: Check out this white paper to discover the many benefits of Enterprise Resource Planning (ERP) software.
Posted: 20 Mar 2009 | Published: 20 Mar 2009

VAI, Vormittag Associates, Inc.