CRM Application White Papers

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The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
Posted: 13 Sep 2010 | Published: 13 Sep 2010

Pitney Bowes Business Insight

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

From Transaction to Action -- How Business Events Processing is Helping Banks to Improve Business Transactions
sponsored by IBM
WHITE PAPER: Numerous technological advances, including ATMs, credit cards and online banking, have significantly altered the ways in which the banking industry conducts its business. Read this white paper to learn how business event processing (BEP) can help create tailored systems to enhance customer service.
Posted: 07 Jul 2011 | Published: 01 Mar 2011

IBM

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Sales in the Cloud: Engage customers, close more deals
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

Call Centre Transformation: Turning Customer Experience Into Profits
sponsored by SAP AG
WHITE PAPER: Call centres have been constantly evolving since the last third of the twentieth century. This evolution will continue as innovative information technology and shifting forces of competition drive call centre transformation. Customer interaction has become an important source of differentiation for organisations. Learn more in this white paper.
Posted: 20 Sep 2010 | Published: 01 Dec 2007

SAP AG

Enhancing the Customer Experience with Loyalty Management
sponsored by SAP America, Inc.
WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Posted: 27 Apr 2009 | Published: 27 Apr 2009

SAP America, Inc.

Make CRM Work the Way Salespeople Do
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
Posted: 08 Oct 2009 | Published: 01 Sep 2009

Oracle Corporation

More Than a Vision: SAP's Perfect Plant in the Chemical Industry
sponsored by SAP America, Inc.
WHITE PAPER: Find out what ARC has to say about SAP's progress towards turning the "perfect plant vision" into reality by leveraging the chemical industry value network. SAP is also well-aligned with ARC's thought leadership models related to collaborative manufacturing Management.
Posted: 07 Aug 2009 | Published: 07 Aug 2009

SAP America, Inc.